CASE STUDY
Belkerke Farm &
Orchard
Belkerke Farm & Orchard embodies a heartfelt labor of love rooted in family values and a profound passion for agriculture. Founded by Evan and Jess, this family-run apple farm located just outside Tillsonburg, Ontario, has a story worth sharing.
Belkerke Farm & Orchard is more than just an apple farm; it's a commitment to sustainability and the art of cultivating the purest, most natural flavors. Every apple harvested from their orchard reflects the richness of their soil and the care invested in their farming practices.
At TWA Studio, we're honored to collaborate with Belkerke Farm & Orchard, helping them bring their story to life through a meticulously designed website. Together, we aim to showcase their dedication to sustainable farming and their desire to share the authentic essence of their produce with the community. Join us as we celebrate Belkerke Farm & Orchard's journey and their commitment to excellence in agriculture.
The Challenges:
Belkerke Farm faced several obstacles in establishing its online presence and effectively communicating its story and values:
Limited Expertise: With a focus on farming rather than digital marketing, Belkerke Farm lacked the technical expertise needed to create a visually appealing and user-friendly website that accurately represented its brand.
Brand Representation: The farm struggled to convey its commitment to sustainable farming practices and its dedication to producing high-quality, natural produce through its existing online platforms.
Audience Reach: Without a compelling online presence, Belkerke Farm found it challenging to reach a wider audience and connect with potential customers who shared their values and appreciated their products.
Press play to view the full-scale business branding completed for www.belkerkefarm.com
Testimonial:
Alexandria Garreau | Owner, Wonderfully Made
“Corryn has been an absolute pleasure to work with! She considers all of your thoughts, ideas, and concerns, which is so helpful when you are creating a brand! She brought all of my ideas to life and made them better than I know I ever could have. Every dollar that I’ve spent on her services has felt 100% worth it. I’m so grateful for her & all that she’s done to help establish my brand!”
Client Intro
Client Name: Jessica VanMoerkerke
Growing Dreams, Harvesting Memories
Our journey began with Evan, a Tillsonburg native deeply rooted in the farming community, and Jess, from Springford, blending her love for wellness with the allure of agriculture. Married in 2019 and relocated to the orchard in 2020, the birth of our daughter Charlotte further enriched our farming legacy. Together, we embrace the beauty of every season and cultivate the flavors of our beloved orchard.
Project Vision:
In collaboration with Belkerke Farm, TWA Studio envisioned crafting a digital platform that authentically captured the farm's essence and values while effectively communicating its story to a broader audience. Key objectives included:
Authentic Representation: TWA Studio aimed to create a website that authentically reflected Belkerke Farm's commitment to sustainable farming practices and passion for producing high-quality, natural produce.
Engaging User Experience: The vision encompassed designing a user-friendly website that captivated visitors, providing them with an immersive experience and fostering meaningful connections with the farm.
Brand Enhancement: TWA Studio sought to elevate Belkerke Farm's brand identity through compelling visuals, cohesive messaging, and a distinctive online presence that resonated with the farm's target audience.
Community Building: The project envisioned leveraging the digital platform to foster a sense of community among Belkerke Farm's customers, encouraging engagement, interaction, and loyalty.
Growth and Expansion: TWA Studio envisioned the website as a catalyst for Belkerke Farm's growth and expansion, enabling the farm to reach new markets, attract more customers, and solidify its position as a leader in sustainable agriculture.
Overall, the project aimed to empower Belkerke Farm with a powerful digital tool that not only showcased its unique story and values but also facilitated meaningful connections with customers and supported its continued growth and success in the agricultural industry.
Step 1: The Plan
Objective: The objective is to create a website for Belkerke Farm that showcases the farm’s dedication to sustainability and traditional farming methods while engaging with a contemporary audience.
Process:
Research: Commenced by delving into the agricultural market and gaining insights into Belkerke Farm's unique position within it, with a particular focus on their sustainable and traditional approaches.
Concept Development: Brainstormed ideas on how to accurately portray Belkerke Farm’s values and methods through web design, with the goal of emphasizing their commitment to eco-friendly farming and high-quality produce.
Design Iterations: Developed several web design prototypes, incorporating elements such as natural hues, farm visuals, and interactive features showcasing sustainable practices, all aligned with the farm’s ethos.
Feedback and Refinement: Presented the designs to Belkerke Farm, incorporating their feedback to ensure the website authentically represents the farm and resonates with their target audience.
Outcome: The finalized website effectively conveys Belkerke Farm’s dedication to sustainability and tradition, boasting a user-friendly interface that encourages visitors to explore and engage with the farm’s story and offerings.
Step 2: Mood Board & Color Palette:
Objective: Curate a mood board and color palette reflecting Belkerke Farm's values of sustainability, nature, and tradition, guiding the website's visual direction.
Process:
Research and Inspiration: Gather visual inspiration from nature, sustainable farming, and traditional agriculture. Compile imagery representing warmth, authenticity, and connection to the land.
Mood Board Creation: Develop a mood board showcasing earthy tones, natural elements, and rustic aesthetics to align with Belkerke Farm's identity.
Color Palette Development: Select hues inspired by the farm's surroundings, such as earthy greens, warm browns, and soft neutrals.
Presentation and Feedback: Share the mood board and color palette with Belkerke Farm for review and refinement.
Outcome: The curated mood board and color palette set the visual tone for Belkerke Farm's website, capturing its essence with simplicity and coherence.
Step 4: Website Design & Launch
Objective: Develop and launch a website for Belkerke Farm, effectively communicating its commitment to sustainability and tradition while providing an engaging user experience.
Process:
Wireframing: Create layouts focusing on intuitive navigation and highlighting key elements like sustainable practices and products.
Design Implementation: Apply the chosen visual elements to the wireframes, reflecting the farm's rustic charm and connection to nature.
Content Development: Write clear, SEO-friendly content emphasizing Belkerke Farm's story and quality produce.
Testing and Refinement: Ensure responsive design and usability across devices, gathering feedback for improvements.
Launch: Promote the website via social media and email campaigns to drive traffic and increase awareness.
Outcome: The launched website effectively showcases Belkerke Farm's values and offerings, fostering connections with customers and supporting its growth in the agricultural industry.
Next Steps:
If our journey has piqued your interest and you're eager to discover how TWA Studio can rejuvenate your online presence, we invite you to reach out. Explore the possibilities and embark on your path to digital excellence with us.