CASE STUDY
About the Business:
Ivy Rose Creative stands out as a unique play space that merges creativity with early education.
Guided by Victoria Morris, a seasoned Early Childhood Educator with a deep-rooted passion and 16 years of experience, every aspect of the space is curated to foster young learners' growth.
The courses and workshops are grounded in diverse early learning theories, aiming not just to engage the children but also to equip parents with the tools and knowledge to nurture their child's learning journey even at home.
View the full-scale business branding completed for www.ivyrosecreative.ca
Client Intro
“Behind every great Mum is a tribe of other great Mums who have her back”
Client Name: Victoria
Profession: Child Educator
Background:
Early Childhood Educator with a deep-rooted passion and 16 years of experience, every aspect of the space is curated to foster young learners' growth.
Project Note:
Another integral aspect was the incorporation of a streamlined CRM system on the website. With classes and workshops hosting children, it was imperative to have a reliable system for release forms and waivers, ensuring the safety and security of every child.
Testimonial:
Victoria Morris | Owner, Ivy Rose Creative
“quote”
Step 1: Logo Creation
Challenge: Craft a logo that embodies the essence of Ivy Rose Creative, merging creativity with early childhood education principles
Outcome: A logo that flawlessly represents the heart of Ivy Rose Creative, becoming an emblem of creativity, learning, and growth.
Step 2: Mood Board & Color Palette:
Challenge: Develop a comprehensive brand identity that resonates with the core values of the play space, ensuring consistency across all touchpoints.
Outcome: A brand mood board, color palette, and typographic guidelines that harmoniously blend creativity with educational elements.
Step 3: Website Design & Launch
Challenge: Construct an intuitive website and CRM system to facilitate the needs of the business, from information dissemination to administrative functions like release forms and waivers.
Outcome: Successfully launched an integrated platform that not only showcases Ivy Rose Creative's offerings but also streamlines administrative tasks, making it a seamless experience for parents and the business alike.
Step 4: Print & Marketing Materials
Challenge: Extend the brand identity to a range of marketing and print materials to reinforce the brand's presence.
Outcome: Cohesively designed business cards, gift certificates, children's coloring pages, and other collateral that echo the brand's ethos and serve functional purposes.
TWA Studio
In essence, the challenge was to mirror the passion and dedication of Ivy Rose Creative in its visual identity, and TWA Studio rose to the occasion, creating a brand that is as vibrant and dynamic as the young minds it seeks to nurture. Through TWA Studio's holistic approach, Ivy Rose Creative was able to effectively communicate its vision and mission, establishing itself as a frontrunner in the domain of creative play spaces and early education.
Thank you, Victoria, for entrusting in me to complete the website and continue to work with your studio!
