MayBells & Daisy's Brand Identity Creation
Industry: Floristry
Project: Logo & Brand Identity, Business Cards, Gift Cards
The Challenge
Erin Munroe of MayBells & Daisy’s came to me with a vision of her boutique floral company. She needed a logo and brand identity that would represent the vibrancy, beauty, and joy her business brings to any occasion. But how to translate this into a visually stunning and meaningful design? That was the exciting challenge!
The Approach
We had numerous brainstorming sessions and explored various concepts. I made sure to keep Erin involved in every step of the design process, from initial sketches to final proofs. It was all about finding the perfect balance between a friendly and professional appeal that would appeal to her target audience.
The Solution
After working through several iterations, we arrived at a captivating logo design that truly embodied the spirit of MayBells & Daisy’s. We paired this with a color palette inspired by the first rays of sunshine after a long winter and fonts that exuded warmth and positivity. To complete Erin’s branding suite, I also designed her business cards and gift cards—tangible pieces of the brand that customers could hold in their hands.
The Result
Seeing Erin’s delight with the final result was my sweet reward! We wrapped up the project with a social media showcase, introducing my followers to Erin’s new vibrant brand. The joy of watching a brand bloom into life and seeing the client’s satisfaction is incomparable. Here’s to Erin, MayBells & Daisy’s, and the exciting world of design. Cheers!
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