CASE STUDY
Wonderfully
Made
A holistic journey from branding to digital presence
The Challenge:
Bridging Holistic Nutrition and Doula Services
The need for a distinct brand identity that encapsulates holistic nutrition and doula expertise
Cutting through the overwhelming information in the market
Creating a brand that resonates with expecting mothers and health-conscious individuals
Press play to view the full-scale business branding completed for www.wonderfullymadenutrition.ca
Testimonial:
Alexandria Garreau | Owner, Wonderfully Made
“Corryn has been an absolute pleasure to work with! She considers all of your thoughts, ideas, and concerns, which is so helpful when you are creating a brand! She brought all of my ideas to life and made them better than I know I ever could have. Every dollar that I’ve spent on her services has felt 100% worth it. I’m so grateful for her & all that she’s done to help establish my brand!”
Client Intro
“A unique combination of nutritional guidance and prenatal care.”
Client Name: Alexandria
Profession: Registered Holistic Nutritionist (RHN) and Certifying Doula.
Background:
Alexandria is a passionate professional who is deeply committed to supporting women at every stage of their journey, from nutrition to pregnancy and postpartum. As a combined RHN and Certifying Doula, she brings a unique set of skills and expertise that sets her apart in her field. With a strong belief in the holistic approach, she is keen on ensuring that expecting and new mothers have access to the right information, emotional support, and nutritional guidance tailored to their unique needs.
Project Vision:
Alexandria wanted her brand to be a reflection of her values and expertise. The branding needed to radiate warmth, trust, and approachability. It was essential for her brand to be non-judgmental, making every woman feel welcomed and understood, regardless of where they are in their journey.
She also expressed a deep desire to connect with her roots as a certified holistic nutritionist while integrating her newfound passion and certification as a doula. This duality had to be seamless, ensuring that clients understand that her holistic approach covers both nutrition and prenatal/postpartum care.
Step 1: Logo Creation
Crafting a logo & brand visuals that reflect both nature (nutrition) and nurture (doula care).
Design Aesthetics & Messaging:
The design should exude a sense of calm, trust, and warmth. The messaging should be clear, relatable, and resonate with women who are seeking guidance in either nutrition, pregnancy, or both. The use of natural elements, soft color palettes, and organic designs can help achieve this vibe.
Step 2: Mood Board & Color Palette:
Setting the tone of the brand – soft, nurturing, and organic.
Step 3: Professional Photoshoot
Capturing the essence of the brand through photography
Embarking on Alexandria's journey as a holistic nutritionist and doula, our collaborative photoshoot needed meticulous planning. We began with a professional wardrobe consultation with Rachael Little, an amazingly fantastic photographer contracted by TWA Studio often for her vision, skills and stellar results. Working with the photographer meant ensuring that Alexandria's outfits were in line with the brand's ethos and appeal. A comprehensive shot list was curated, capturing a variety of angles and moments that depict her dedication to holistic health and the doula’s role in new motherhood. The serene natural settings and prep came together to weave a visual narrative that embodies the spirit of "Wonderfully Made". Every image tells a tale, inviting viewers to resonate with the brand's philosophy and trust in Alexandria's unwavering passion.
Custom Launch
Designs & Captions
Behind the
Scenes Reel
Step into a day filled with laughter, energy, and passion as we bring to life the vibrant essence of "Wonderfully Made" through our photoshoot. Just like Alexandria our shoot was a whirlwind of fun and bubbliness. This reel isn't just a peek behind the camera; it's a dance of colors, smiles, and the heart of "Wonderfully Made." Join us in celebrating the joyous journey of a brand in its truest, most radiant form.
Step 4: Website Design & Launch
A digital space that educates, nurtures, and guides visitors on their holistic journey.
End Goal: To position Alexandria as a trusted expert in her field, making her services appealing and approachable to both men & women who are in need of nutritional guidance, fertility/prenatal care, or both.