CASE STUDY
Little Hobby
Hill Farm
Little Hobby Hill Farm deeply values the profound connection between animals and humans, recognizing it as a catalyst for healing and personal growth. Their dedicated mission is to establish a sanctuary where both species can coexist harmoniously, finding solace and mutual enrichment. Through collaboration with TWA Studio, they embark on a journey to amplify their message and inspire others to embrace the transformative power of the human-animal bond. By enhancing their digital presence with captivating website design and custom illustrations, Little Hobby Hill Farm aims to foster greater awareness and engagement, inviting individuals to join them in their mission of holistic healing and compassion.
The Challenges:
Little Hobby Hill Farm faced several hurdles in establishing their digital presence and conveying their message effectively:
Limited Design Expertise: Despite their passion for their mission, Little Hobby Hill Farm lacked the necessary design skills to create a visually compelling website and custom illustrations that accurately represented their ethos and vision.
Communicating their Mission: Conveying the depth of their mission and the transformative power of the human-animal bond through visuals posed a challenge for Little Hobby Hill Farm, as they struggled to find the right imagery and design elements to capture the essence of their sanctuary.
Engaging their Audience: Little Hobby Hill Farm needed to find creative ways to engage their audience and foster a connection with visitors to their website, ensuring that their message resonated and inspired action.
To view full site click here: http://littlehobbyhillfarm.ca/
Testimonial:
Alexandria Garreau | Owner, Wonderfully Made
“Corryn has been an absolute pleasure to work with! She considers all of your thoughts, ideas, and concerns, which is so helpful when you are creating a brand! She brought all of my ideas to life and made them better than I know I ever could have. Every dollar that I’ve spent on her services has felt 100% worth it. I’m so grateful for her & all that she’s done to help establish my brand!”
Client Intro
Client Name: Bethany
Profession: Registered HSW and Registered CYW
Touch is so important and our farm allows you to do just that!
My hopes are to continue to combine the ethical standard and practices in the social field with the gentle, non verbal kindness that animals seek and share. These two go hand in hand, and both create a safe, fun and interactive experience like no other!
Project Vision:
TWA Studio and Little Hobby Hill Farm envisioned a collaborative project that would elevate the sanctuary's digital presence while authentically capturing its mission and ethos. The core objectives included:
Capturing the Essence: Through thoughtful design and illustration, the project aimed to encapsulate the essence of Little Hobby Hill Farm's mission, highlighting the transformative power of the human-animal bond and fostering a sense of connection and compassion.
Engaging Storytelling: The collaboration sought to weave a compelling narrative through design, effectively communicating the farm's dedication to holistic healing and mutual enrichment between animals and humans. By creating visually captivating elements, the project aimed to inspire and resonate with visitors.
Amplifying Impact: TWA Studio and Little Hobby Hill Farm aimed to leverage the digital platform to increase awareness and engagement, ultimately expanding the farm's reach and impact. By inviting visitors to immerse themselves in the farm's story and mission, the collaboration aimed to cultivate a community of support and advocacy for animal welfare and holistic healing practices.
Step 1: The Plan
Objective: Develop a website for Little Hobby Hill Farm to emphasize its mission of creating a harmonious sanctuary for animals and humans alike.
Process:
Concept Development: Brainstorm ideas to visually communicate the sanctuary's values and mission through web design.
Design Iterations: Create web design prototypes incorporating elements of harmony, mutual enrichment, and sanctuary ambiance.
Feedback and Refinement: Present designs to Little Hobby Hill Farm, integrating their feedback to ensure authenticity and resonance.
Outcome: The finalized website effectively communicates Little Hobby Hill Farm’s commitment to providing a sanctuary for both animals and humans, featuring a user-friendly interface for visitors to explore and engage with the sanctuary's mission!
BONUS!
Custom illustrations for the client to use across marketing materials suck as stickers, signage and across the website!
Step 2: Mood Board & Color Palette:
After speaking to Bethany, I created a mood board and color palette reflecting Little Hobby Hill Farm's values of sustainability, nature, tradition, and the unique bond between animals and humans, guiding the website's visual direction.
Process:
Mood Board Creation: Develop a mood board showcasing earthy tones, natural elements, rustic aesthetics, and the presence of animals, aligning with Little Hobby Hill Farm's identity as a sanctuary for both species.
Color Palette Development: Select hues inspired by the farm's surroundings, including earthy greens, warm browns, and soft neutrals, to evoke the natural beauty of the environment and the tranquility of animal-human coexistence.
Step 3: Website Design & Launch
Objective: Craft and unveil a website for Little Hobby Hill Farm, effectively communicating its dedication to sanctuary and mutual enrichment while delivering an immersive user experience.
Process:
Wireframing: Develop layouts prioritizing easy navigation and highlighting essential elements such as sanctuary ethos and offerings.
Design Implementation: Translate chosen visual elements onto wireframes, reflecting the sanctuary's serene ambiance and harmonious environment.
Content Development: Craft clear, SEO-friendly content spotlighting Little Hobby Hill Farm's narrative and its role in fostering mutual enrichment.
Testing and Refinement: Ensure seamless usability across devices through responsive design, gathering feedback for continuous improvement.
Launch: Promote the website via social media and email campaigns to attract visitors and elevate Little Hobby Hill Farm's presence in the sanctuary community.
Outcome: The launched website effectively portrays Little Hobby Hill Farm's values and mission, nurturing connections with visitors and bolstering its impact in the sanctuary landscape.
Next Steps:
If our journey has sparked your curiosity and you're eager to explore how TWA Studio can elevate your online presence, we encourage you to get in touch. Discover the potential and begin your journey towards digital excellence with us.