Little Hobby
Hill Farm
Case Study:
A mission of pure holistic healing and compassion.
The Challenge:
Little Hobby Hill Farm faced several hurdles in establishing their digital presence and conveying their message effectively
• Despite their passion for their mission, Little Hobby Hill Farm lacked the necessary design skills to create a visually compelling website and custom illustrations that accurately represented their ethos and vision.
• Engage the Audience - We needed to find creative ways to engage their audience and foster a connection with visitors to their website, ensuring that their message resonated and inspired action.
Click here to view the full-scale business branding completed for www.meadowsfitness.ca
Client Intro
"Touch is so important and our farm allows you to do just that!
My hopes are to continue to combine the ethical standard and practices in the social field with the gentle, non verbal kindness that animals seek and share. These two go hand in hand, and both create a safe, fun and interactive experience like no other!"
Client Name: Bethany
Profession: Registered HSW and Registered CYW
Project Vision
TWA Studio and Little Hobby Hill Farm envisioned a collaborative project that would elevate the sanctuary's digital presence while authentically capturing its mission and ethos. The core objectives included:
• Capturing the Essence: Through thoughtful design and illustration, the project aimed to encapsulate the essence of Little Hobby Hill Farm's mission, highlighting the transformative power of the human-animal bond and fostering a sense of connection and compassion.
• Engaging Storytelling: The collaboration sought to weave a compelling narrative through design, effectively communicating the farm's dedication to holistic healing and mutual enrichment between animals and humans. By creating visually captivating elements, the project aimed to inspire and resonate with visitors.
• Amplifying Impact: TWA Studio and Little Hobby Hill Farm aimed to leverage the digital platform to increase awareness and engagement, ultimately expanding the farm's reach and impact.
By inviting visitors to immerse themselves in the farm's story and mission, the collaboration aimed to cultivate a community of support and advocacy for animal welfare and holistic healing practices.
Step 1: The Plan
Update the original logo to reflect a fresh and contemporary feel while still retaining elements that echo the essence of Meadows Fitness Studio.
Design Aesthetics & Messaging:
Objective: Develop a website for Little Hobby Hill Farm to emphasize its mission of creating a harmonious sanctuary for animals and humans alike.
Process: Concept Development: Brainstorm ideas to visually communicate the sanctuary's values and mission through web design.Design
Iterations: Create web design prototypes incorporating elements of harmony, mutual enrichment, and sanctuary ambiance.
Feedback and Refinement: Present designs to Little Hobby Hill Farm, integrating their feedback to ensure authenticity and resonance.
Outcome: The finalized website effectively communicates Little Hobby Hill Farm’s commitment to providing a sanctuary for both animals and humans, featuring a user-friendly interface for visitors to explore and engage with the sanctuary's mission!
BONUS! Custom illustrations for the client to use across marketing materials suck as stickers, signage and across the website!
Step 2: Mood Board & Color Palette
After speaking to Bethany, I created a mood board and color palette reflecting Little Hobby Hill Farm's values of sustainability, nature, tradition, and the unique bond between animals and humans, guiding the website's visual direction.
Step 4: Website Design & Launch
The launched website effectively portrays Little Hobby Hill Farm's values and mission, nurturing connections with visitors and bolstering its impact in the sanctuary landscape!
Custom Website Launch Reel
Introductory Launch Imagery
We were proud to unveil a website for Little Hobby Hill Farm, effectively communicating its dedication to sanctuary and mutual enrichment while delivering an immersive user experience!
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