CASE STUDY
FERNHILL
FLORAL & DESIGN
Fernhill Floral & Design Co. merges botanical passion with design, enhancing lives with beauty. Their offerings:
Floral Arrangements: Exquisite blooms that bring nature's beauty indoors.
Home Décor: A mix of antiques and vintage finds for timeless charm.
Event Florals: Custom, garden-inspired flowers for weddings and events, telling unique love stories.
Flower Subscriptions: Regular fresh bloom deliveries for continuous joy.
Transforming the florist Industry: TWA Studio's Collaboration with Fernhill Floral
Fernhill Floral & Design Co. is partnering with TWA Studio to elevate its digital footprint. TWA Studio, known for its innovative online strategies, will enhance Fernhill's online visibility, showcasing their exquisite floral arrangements and unique home décor to a broader audience. This collaboration aims to blend Fernhill's botanical artistry with TWA's digital expertise, promising an enriched online experience for customers and increased engagement across digital platforms.
Key Elements:
Logo Creation: TWA Studio crafted a unique logo for Fernhill Floral & Design Co., ensuring their brand is memorable and instantly recognizable.
Website Design: We redesigned Fernhill's website to improve user experience and conversion rates, focusing on both aesthetics and functionality.
This collaboration highlights TWA Studio's commitment to delivering comprehensive digital solutions that drive growth and enhance brand presence in competitive markets.
See below to view the full-scale business branding completed for www.fernhillfloraldesign.com
Testimonial:
Kaitlin Sumner | Owner, Fernhill Floral & Design Co.
“Working with TWA studio has taken my brand and website to a level I wouldn't have been able to achieve myself. I am beyond grateful for the time, dedication and continued web support I receive from TWA. Highly recommend for all your business needs for web design, branding and so much more.”
Client Intro
Kaitlyn Sumner, owner of Fernhill Floral & Design Co., merges botanical passion with design, enhancing lives with beauty. Their offerings:
Floral Arrangements: Exquisite blooms that bring nature's beauty indoors.
Home Décor: A mix of antiques and vintage finds for timeless charm.
Event Florals: Custom, garden-inspired flowers for weddings and events, telling unique love stories.
Flower Subscriptions: Regular fresh bloom deliveries for continuous joy.
Project Vision:
Fernhill Floral & Design Co. is partnering with TWA Studio to elevate its digital footprint. TWA Studio, known for its innovative online strategies, will enhance Fernhill's online visibility, showcasing their exquisite floral arrangements and unique home décor to a broader audience. This collaboration aims to blend Fernhill's botanical artistry with TWA's digital expertise, promising an enriched online experience for customers and increased engagement across digital platforms.
Step 1: Brand Identity
Challenge: Create a brand around the logo Kaitlin had been using that reflects Fernhill Floral Design's essence, marrying the artistry of floral design with personalized service.
Outcome: A logo suite that seamlessly represents Fernhill Floral Design, symbolizing the harmony of exquisite floral arrangements, customer delight, and innovative design services.
Step 2: Mood Board & Color Palette:
Challenge: Craft a unified brand identity for Fernhill Floral & Design that resonates with its core values and ensures consistency across all points of customer engagement.
Outcome: Created a brand mood board, color palette, and typography guidelines that perfectly blend elegance with creativity, capturing the distinct essence of Fernhill Floral & Design.
Step 3: Curating
Launch Graphics
Step 4: Website Design & Launch
Challenge: Create a user-friendly website and CRM system for Fernhill Floral Design to meet various business needs, from showcasing floral collections to managing backend tasks such as inventory oversight and customer service.
Outcome: Successfully launched a comprehensive platform that showcases Fernhill Floral Design's exquisite floral arrangements while streamlining administrative functions, facilitating seamless operations for the business and enhancing customer experience.
Revitalizing Digital Presence by TWA Studio
In our collaboration with Fernhill Floral Design, we set out to enhance their digital presence, focusing on website revitalization and logo creation. Our journey involved a comprehensive redesign of their website, coupled with the development of a distinctive logo that truly represents their brand. This effort has not only elevated Fernhill Floral Design's online identity but also broadened their reach, providing a stronger platform for customer interaction and engagement. This case underscores the significance of integrating digital design elements, like website aesthetics and logo identity, with a company's core values to drive growth and improve customer connection.
This initiative showcases TWA Studio's commitment to leveraging digital design innovation in harmony with Fernhill Floral Design's ethos, demonstrating the power of targeted digital enhancements in today's competitive landscape.
