CASE STUDY
Mrs.
Livingstons
In Ingersoll, Ontario, TWA Studio proudly showcases Mrs. Livingston, a distinguished vintage reseller specializing in unique home goods and housewares from the 1920s to the 1970s. Our collaboration highlights a collection that's more than just antiques; it's about pieces rich in design, craftsmanship, and joy.
Mrs. Livingston curates a diverse array of items, each chosen for its distinctive style and the story it tells. From elegant service goods reminiscent of past eras to handcrafted pieces that spark joy, Mrs. Livingston offers a special touch to anyone's home decor.
Our partnership is built on a shared passion for bringing the charm and history of vintage goods to modern homes. At Mrs. Livingston's, every item is a journey through time, promising not just beauty but a piece of history to cherish in your living space.
The Challenges:
Mrs. Livingston, a vintage goods shop in Ingersoll, Ontario, lacked a strong online presence and brand identity, despite its unique range from the 1920s to the 1970s.
Challenges:
Online Visibility: Needed a website that reflected their unique vintage collection.
Brand Identity: Required a distinctive logo and branding to capture their essence and stand out.
User Experience: Sought to improve online shopping with a user-friendly website.
Storytelling: Wanted to effectively share the history and charm of their items.
Collaboration Reason:
To address these issues, Mrs. Livingston partnered with TWA Studio for expert help in crafting a compelling web design and memorable logo. The aim was to enhance their digital footprint, showcase their collection's stories, and attract more customers.
Press play to view the full-scale business branding completed for https://mrslivingstons.ca/
Testimonial:
Alexandria Garreau | Owner, Wonderfully Made
“Corryn has been an absolute pleasure to work with! She considers all of your thoughts, ideas, and concerns, which is so helpful when you are creating a brand! She brought all of my ideas to life and made them better than I know I ever could have. Every dollar that I’ve spent on her services has felt 100% worth it. I’m so grateful for her & all that she’s done to help establish my brand!”
Client Intro
Background:
The guiding principle in the inventory is that I have to love the piece as I know that if it doesn’t sell, it will stay with me!
That’s actually more of the “What is Mrs Livingston” – the real Mrs. Livingston was my grandmother, Eva. She was typical of the woman that would have purchased many of these pieces originally – had a bit of a pickle up her butt, but had an eye for nice things & enjoyed entertaining.
Project Vision:
In partnering with Mrs. Livingston, TWA Studio aims to transform their online and brand identity to reflect the unique value of their vintage collection from the 1920s to the 1970s. Our goal is to design a website and logo that truly represent the charm and history of their pieces, enhancing user experience and market presence.
We plan to showcase Mrs. Livingston's inventory through an engaging, easy-to-navigate online platform, making it simple for customers to explore and purchase. By highlighting the stories behind their vintage items, we seek to deepen connections with their audience.
This collaboration is focused on elevating the Mrs. Livingston brand, ensuring it stands out for its quality and unique offerings, thereby attracting a broader community of vintage enthusiasts.
Step 1: The Plan
Objective: To design a logo for Mrs. Livingston that reflects the brand’s vintage essence and stands out in the market.
Process:
Research: Started with understanding the vintage market and Mrs. Livingston’s unique position within it.
Concept Development: Brainstormed ideas that would visually communicate the brand's focus on eclectic vintage goods from the 1920s to the 1970s.
Design Iterations: Created multiple logo designs, incorporating vintage elements and colors that resonate with the brand's identity and appeal to their target audience.
Feedback and Refinement: Presented options to Mrs. Livingston, incorporating their feedback into the designs to ensure the final logo perfectly represents the brand.
Outcome: The final logo captures Mrs. Livingston’s vintage appeal, combining historical elegance with a modern twist, effectively branding the company as a premier destination for unique vintage finds.
Step 2: Mood Board & Color Palette:
Objective: Develop a mood board and color palette that align with Mrs. Livingston's vintage brand identity and appeal to their target audience.
Process:
Inspiration Gathering: Collected vintage imagery, textures, and patterns from the 1920s to the 1970s, reflecting the range of Mrs. Livingston's inventory.
Mood Board Creation: Assembled a mood board that encapsulates the eclectic and nostalgic essence of Mrs. Livingston, showcasing the brand's aesthetic and emotional appeal.
Color Palette Selection: Chose a color palette inspired by vintage hues, selecting colors that evoke warmth, nostalgia, and a sense of timeless elegance.
Outcome: The mood board and color palette established a cohesive visual foundation for Mrs. Livingston, guiding the design of the website and logo with a color scheme that enhances the brand's vintage appeal and distinguishes it in the marketplace.
Step 3: Professional Photoshoot
Capturing the essence of the brand through photography
Embarking on Alexandria's journey as a holistic nutritionist and doula, our collaborative photoshoot needed meticulous planning. We began with a professional wardrobe consultation with Rachael Little, an amazingly fantastic photographer contracted by TWA Studio often for her vision, skills and stellar results. Working with the photographer meant ensuring that Alexandria's outfits were in line with the brand's ethos and appeal. A comprehensive shot list was curated, capturing a variety of angles and moments that depict her dedication to holistic health and the doula’s role in new motherhood. The serene natural settings and prep came together to weave a visual narrative that embodies the spirit of "Wonderfully Made". Every image tells a tale, inviting viewers to resonate with the brand's philosophy and trust in Alexandria's unwavering passion.
Custom Launch Designs & Captions
Step into a day filled with laughter, energy, and passion as we bring to life the vibrant essence of "Wonderfully Made" through our photoshoot. Just like Alexandria our shoot was a whirlwind of fun and bubbliness. This reel isn't just a peek behind the camera; it's a dance of colors, smiles, and the heart of "Wonderfully Made." Join us in celebrating the joyous journey of a brand in its truest, most radiant form.
Behind the Scenes Reel
Step 3: Website Design & Launch
Objective: Create and launch Mrs. Livingston's website, highlighting their vintage collection and ensuring a smooth shopping experience.
Process:
Visual Design: Used the established mood board and color palette for a cohesive look that matches the brand’s vintage feel.
Content & Features: Added product images, descriptions, and e-commerce capabilities. Ensured the site is user-friendly and mobile-responsive.
SEO & Testing: Optimized for search engines and tested across devices for functionality.
Launch:
Promoted the launch through social media, email marketing, and local media.
Post-launch, monitored performance for any needed improvements.
Outcome: Mrs. Livingston’s website now effectively showcases their vintage items, improving their online presence and customer engagement.
Next Steps:
If this journey has sparked your interest and you're keen to see how TWA Studio can revitalize your online footprint, we encourage you to get in touch. Uncover what's possible and start your journey toward digital excellence with us.