CASE STUDY
Simply Nu U
Simply Nu U Beauty, a distinguished beauty service provider offering a wide range of treatments from lash extensions to makeup for events and weddings, has recently partnered with TWA Studio to enhance its digital footprint. This collaboration focuses on revamping Simply Nu U's online presence through a new website design and the creation of custom cards, aiming to reflect the brand's comprehensive service offerings and upscale aesthetic. This case study will explore the objectives, strategies, and results of this partnership, highlighting the importance of a cohesive digital strategy in amplifying customer engagement and fostering business growth in the competitive beauty industry.
The Challenge:
Simply Nu U Beauty sought TWA Studio's expertise for website design and custom cards/care cards/certificates.
Limited Online Visibility: Struggling to stand out in the crowded beauty market, Simply Nu U needed a stronger online presence to attract new clients.
Inefficient Booking Process: The absence of an effective online booking system limited customer conversion opportunities.
Need for Competitive Differentiation: To stay ahead, Simply Nu U aimed to leverage digital innovations for a distinct market presence.
Partnering with TWA Studio aimed to revamp their digital approach, ensuring a seamless user experience, and enhanced market visibility to drive growth.
Press play to view the full-scale website completed for www.simplynuu.ca
Client Intro
“IF YOUR DREAM DOESN’T SCARE YOU, IT’S NOT BIG ENOUGH” - Craig D. Lounsbrough
Client Name: JOCELYNE WELTON
Profession: Makeup Artist, Esthetician
Background:
Meet Jocelyn, the talented force driving the beauty revolution at Simply NuU Beauty. With a passion ignited three years ago, Jocelyn embarked on her journey into the lash industry, and since then, her dedication and expertise have soared to new heights.
Driven by a love for her craft, Jocelyn has poured her heart and soul into every aspect of Simply NuU Beauty. From mastering the art of lashes to continually expanding her services, she approaches her work with unwavering dedication and an unyielding commitment to excellence.
Project Vision:
The collaboration between Simply Nu U Beauty and TWA Studio for website design is driven by owner Jocelyne Welton's vision to blend high-quality beauty services with an exceptional online user experience. Aimed at transforming Simply Nu U into a leading digital beauty destination, this partnership focuses on:
Reflecting Quality: Crafting a website that showcases the sophistication and breadth of Simply Nu U's services.
Improving Accessibility: Developing an intuitive, user-friendly platform for easy service exploration and booking.
Strengthening Brand Identity: Establishing a consistent, recognizable online presence online to connect with both new and existing clients.
Expanding Reach: Using the website as a tool to increase visibility and attract a broader audience, fostering business growth.
Realizing Jocelyne's Vision: Materializing the founder's commitment to beauty and client well-being through a modern, digital approach.
This initiative marks a strategic move towards leveraging digital innovation to elevate Simply Nu U Beauty, embodying Jocelyne Welton's passion for enhancing beauty and confidence through accessible, professional services.
Step 1: The Plan
Execution and Process:
Our strategy for the Simply Nu U project was marked by meticulous preparation, deliberate design, and accurate execution. Leveraging cutting-edge tools and technologies, we turned our innovative ideas into tangible outcomes. Partnering closely with Jocelyne Welton was crucial, ensuring that every aspect of the project aligned with Simply Nu U's ethos and objectives.
Step 2: Mood Board & Color Palette:
Setting the tone for the online presence – cohesive and distinctive visual identity of Simply NuU
Step 3: Embracing Imagery
On the website, we've encapsulated the unique beauty of Simply Nu U Beauty's services, under the guidance of owner Jocelyne Welton. Using imagery, we convey the meticulous care and expertise applied to every beauty treatment offered, making the quality and passion behind our work immediately evident to our visitors.
Step 4: Website Design & Launch
The launch of Simply Nu U's website marked a significant milestone in the brand's digital journey. It resulted in increased engagement, higher traffic volumes, and positive feedback from clients. The seamless integration of booking and browsing capabilities significantly improved the customer journey, leading to an uptick in appointments and inquiries. Post-launch, TWA Studio continued to monitor the site's performance, making adjustments as needed to optimize user experience and search engine rankings.
This step not only enhanced Simply Nu U's digital footprint but also solidified its position in the competitive beauty industry, showcasing the impact of combining aesthetic beauty services with strategic digital design.
The launch of Simply Nu U's website marked a significant milestone in the brand's digital journey. It resulted in increased engagement, higher traffic volumes, and positive feedback from clients. The seamless integration of booking and browsing capabilities significantly improved the customer journey, leading to an uptick in appointments and inquiries. Post-launch, TWA Studio continued to monitor the site's performance, making adjustments as needed to optimize user experience and search engine rankings.
This step not only enhanced Simply Nu U's digital footprint but also solidified its position in the competitive beauty industry, showcasing the impact of combining aesthetic beauty services with strategic digital design.
Show
Case
Reel
Custom
Launch
Designs &
Captions
