CASE STUDY
Norfolk
Juice
In this case study, we explore the collaboration between TWA Studio and Norfolk Juice Co., focusing on their partnership to redesign Norfolk Juice Co.'s website and refresh its brand identity. Tasked with bridging the gap between traditional values and modern consumer expectations, TWA Studio leveraged its expertise in digital branding and design to rejuvenate Norfolk Juice Co.'s online presence. This project highlights the strategic and creative processes involved in enhancing user experience and revitalizing a brand's digital footprint, setting a benchmark for digital transformation in traditional businesses. Through this partnership, Norfolk Juice Co. not only updated its visual and digital identity but also reinforced its commitment to quality and natural products, demonstrating the impact of effective collaboration on brand growth and market presence.
Unveiling Norfolk Juice Co.'s New Website: Enhancing the Ordering Experience
After an initial meeting and conversation around graphic t-shirt design and delivering on that task well for Norfolk Juice Co. they partnered with TWA Studio to revamp their website, focusing on design, development, and on-page SEO. Their previous online presence didn't effectively highlight their exceptional cold-pressed juices or offer an intuitive ordering experience.
Our collaboration aimed to address these challenges by creating a visually appealing website with seamless navigation and optimized content. Through strategic design elements and robust SEO tactics, we aimed to enhance their online visibility and customer engagement.
Press play to view the full-scale Website Design completed for www.norfolkjuice.com
Client Intro
Client Name: Lynsay
Background:
Meet the visionary behind Norfolk Juice Co., a business dedicated to capturing the true essence of nature's bounty in every drop. With a focus on specialized cold-pressed juices, Norfolk Juice Co. elevates the art of juicing to a new level, ensuring that each sip is a celebration of pure flavors and essential nutrients.
Project Vision:
Norfolk Juice Co., a brand that celebrates the essence of pure flavors and nutrients through their specialized cold-pressed juices. Their method captures the vitality and natural goodness of fruits and vegetables, ensuring each sip is rich in vitamins and alive with enzymes. Our goal was to mirror this dedication in their brand and online presence, showcasing the quality and vibrancy of their juices.
Step 1: Graphic T-Shirt Design
To design Norfolk Juice Co.'s initial request, TWA Studio followed these steps:
Brand Understanding: We started by immersing ourselves in the brand’s values and mission, aiming to reflect their commitment to natural, quality juices.
Concept Development: We brainstormed ideas that would visually symbolize freshness, health, and nature and also tie in the current logo & new location!
Iconography: We created a simple, recognizable icon of Port Dover to showcase on the shirts
Feedback and Iterations: After presenting initial designs, we refined the design based on Norfolk Juice Co.'s feedback.
Step 2: Set the Mood
Mood Board & Color Palette:
Crafting a Brand Identity Beyond the Logo - Establishing a Unified Atmosphere and Feeling Across All Brand Touchpoints.
Step 3: Embracing Imagery
The photoshoot was absolutely stunning done by a photographer trusted by Norfolk Juice Co. but the bottles were without labels. Leveraging the many assets TWA studio has to offer, we photoshopped every image from the shoot to include the label on each bottle.
Photography by Muir Image Photography
Showcase
Graphics
Step 4
Our collaboration with Norfolk Juice Co., led by the visionary Lynsay, showcases the zenith of creative collaboration in website design and launch. TWA Studio took pride in developing an online identity for Norfolk Juice Co. that reflects the vibrancy and purity of their cold-pressed juices.
Step 4: Website Design & Launch
Our collaboration with Norfolk Juice Co., led by the visionary Lynsay, showcases the zenith of creative collaboration in website design and launch. TWA Studio took pride in developing an online identity for Norfolk Juice Co. that reflects the vibrancy and purity of their cold-pressed juices.
This project serves as a benchmark for companies aiming to enhance their digital presence and engage with a wider audience, demonstrating the powerful outcomes of combining a passion for natural wellness with innovative digital strategies.
In conclusion, the collaboration between TWA Studio and Norfolk Juice Co. has resulted in a seamless integration of brand identity and website design, extending even to the creation of bespoke t-shirts.
Together, we've elevated Norfolk Juice Co.'s digital presence, ensuring it authentically reflects their commitment to quality and natural goodness. If you're ready to transform your brand's online experience and merchandise, let TWA Studio bring your vision to life.
