FAQs
Your SEO and AI Search Questions, Answered
Straight answers, zero jargon. If your question isn't here, ask me directly.
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Book a ConsultationSEO and local search
Keyword research and competitor gap analysis, technical audits and fixes, on-page optimization, content planning, local SEO and Google Business Profile management, strategic backlinking and monthly reporting. Most clients start with an audit, so we fix the right things first.
Local SEO puts you in front of people searching near you, in Google Maps and the map pack (the top three businesses on the map) as well as regular results. For a clinic, trade or shop, that's where most new customers come from.
We target the towns and neighbourhoods your customers actually search from, build regional citations and backlinks, and create content around local events, seasons and questions. Ranking in Vernon is a different job from ranking in Kelowna, and we treat it that way. See every town we serve.
Local ranking movement usually shows within 30 to 90 days. Broader growth builds over six to twelve months and keeps stacking up. I'll always give you an honest timeline for your category.
NiceSEO.ai is the SEO system we built in-house for our clients. It tracks your rankings, your map grid results across town and your Google Business Profile, and it powers your monthly report, so you can see exactly what moved and why.
AI search and ChatGPT
It's the work that gets your business recommended when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews for a business like yours. Those tools check your website, reviews, directory listings and mentions before they suggest anyone. We make sure every one of those tells the same clear, current story. Learn more.
More every month. In BrightLocal's 2026 consumer survey, 45% of people said they use AI tools for local recommendations, up from 6% in their earlier research. ChatGPT was the most used.
Not for local searches, at least not yet. Google still shows the map pack on almost every 'near me' search, so your Google profile stays priority one. AI search is the second front door, and the businesses that set it up now get a head start.
Less than you'd think. Recent research found schema (behind-the-scenes code that labels your content) made no measurable difference to AI citations on its own. What moves the needle is fresh, clear content on your own site, strong reviews and being listed where AI tools check credentials, like your Chamber of Commerce, the BBB and your industry association.
CRM and automation
It answers faster than you can. Enquiries get an instant reply, missed calls get a text back, appointments get reminders and happy customers get asked for a review, all on autopilot, so nobody falls through the cracks.
Contact and pipeline management, email and SMS marketing, forms and surveys, calendar booking, review management, a website chat widget, reporting and automation workflows, in one place. It all runs on NiceApp.ai, the CRM we built in-house for our clients.
Leads are tagged, routed and followed up by rules you set once. Your team sees every conversation in one inbox, and the analytics show which channels are producing paying customers.
Integrated marketing
Brand design, web design, ecommerce, social media management, email marketing, paid ads and analytics, planned together so every piece supports the others.
The CRM tracks what a visitor does after SEO brings them in: which page they read, which form they filled, whether they booked. That data tells us which keywords and content actually make you money.
Consistent brand recognition, a smoother customer experience and more engagement at every stage of the journey, with one set of numbers to judge it all by.
Working with TWA Studio
You work directly with me, Corryn, a strategist who has been working with small businesses since 2016 and lives in the market you're trying to win. No account managers, no long-term contracts, transparent pricing, and you keep full rights to everything we make.
Lots. Our case studies show real projects, from brand and website builds to local SEO campaigns with measured ranking gains. Ask me for one in your industry.
I use AI tools every day, test new search features as they ship and read the research so you don't have to. When the landscape moves, your strategy moves with it.
Yes. We optimize within your current platform wherever it makes sense and only recommend a rebuild when it will clearly pay off.
Every site we build or update is designed mobile first and tested on real phones before launch.
Parts of it, yes, and I'll happily show you which parts. The technical work, competitor research and ongoing tuning are where an expert earns their fee.
Nope. We scope to your budget, start with the work that moves the needle fastest, then grow as the results come in.
Yes, 100%. We're based in Vernon, we work across the Okanagan, and we bill in Canadian dollars. No exchange rates, no surprises on your statement.
Yes. Registered charities and non-profits can get up to 80% off our services, and some qualify for a free website. Apply on our Giving Back page.
Yes. Our office is in downtown Vernon, and Brooklyn, our B2B sales rep, is on the road across the whole Okanagan regularly, from Salmon Arm to Penticton and Osoyoos. We're happy to meet at your shop, your office or over coffee. Prefer video? That works too.
