Case study
Abbey Law Corporation
Calls from Google up from 10 to 119, and nearly five times the search impressions since February.
Seven months of local SEO
We have made an impact here
119
Calls from the Google profile, up from 10
1,313
Profile views, up from 190
3,418
Monthly search impressions, up from 690
2.1
Average map rank for "notary", improved from 3.4
5
Five-star Google reviews, up from 0
Sources: Google Business Profile (Armstrong), Jul 30, 2025 to Feb 28, 2026 vs Mar 1 to Sep 30, 2026. Google Search Console, February vs September 2026. Map grid, April 28 vs September 1, 2026.
The challenge
A trusted practice, a quiet online presence
Abbey Law Corporation had a loyal client base in Armstrong, but its Google profile had no reviews, the website was due for a refresh and social media was an afterthought. People searching for a lawyer or notary in the North Okanagan needed to find the firm, trust what they saw and pick up the phone.
Meet Abbey Law Corporation
A women-owned firm serving the North Okanagan since 2014
Abbey Law Corporation is a women-owned, full-service law firm and notary public in Armstrong, BC, with a second office in Vernon. The firm handles real estate, wills and estates, corporate and notary work for clients in Armstrong, Vernon, Lake Country and the surrounding area.
Project vision
“Legal representation should be both accessible and exceptional.”
The work
A new website, a complete profile and a steady voice
We rebuilt the website, completed and optimized the Google profile, and kept blogs and social going every month, so every place people found the firm looked current and trustworthy.
Website design
A rebuilt website, live in June 2026, with clear pages for each practice area and both offices.
Google Business Profile
A fully optimized profile with new photos, weekly posts and a reply to every review, plus a Bing Places listing.
Local SEO and blogs
Monthly blogs and on-page work around the searches North Okanagan clients use, from wills and estates to real estate and notary services.
Social media
About two Facebook and Instagram posts a week, including polls that get people talking.
Social media
Helpful, human and local
We plan Abbey Law Corporation's Facebook and Instagram a month at a time with plain-language tips, community news and polls. In the first quarter, Instagram followers grew 13% and Facebook engagement rose 48%, mostly from local people aged 35 to 54 in Vernon and Armstrong.
Social media results
Six months of growth on Facebook and Instagram
From April to September 2026, Facebook views rose 28%, interactions more than doubled and Instagram followers more than quadrupled.
Source: Meta Business Suite, April 1 to September 30, 2026, compared with the previous six months.
Google Search
More people finding the firm every month
Search impressions grew from 690 in February to 3,418 in September, and clicks rose from 65 to 118.
Google Search Console, February to September 2026.
Google Business Profile
Rankings are nice. A ringing phone is nicer.
Google Business Profile (Armstrong), Jul 30, 2025 to Feb 28, 2026 vs Mar 1 to Sep 30, 2026.
On the map, the firm's average rank for “lawyer” improved from 7.4 to 3.3 and for “notary” from 3.4 to 2.1. By September it averaged 1.0 for “legal services” and 1.4 for “family law”.
Our rhythm
Consistency, planned a month at a time
01
Plan
We map the month's blogs, Google posts and social around the firm's practice areas and the season.
02
Create
We write and design everything in plain language, then send it for approval.
03
Publish
Blogs go live, Google posts go out weekly and social runs about twice a week.
04
Report
We track calls, map ranks and search results every month and adjust.
The outcome
Easier to find, easier to call
Calls from Google up from 10 to 119
Nearly five times the monthly search impressions
Top 3 in all 9 map spots checked for law firm searches
Five five-star reviews, every one answered
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