Case study
Visit Lake Country
227K views, 769 new followers and zero ad spend in one Okanagan summer.
One summer, 100% organic
No ads. Just Lake Country, shown well.
227.2K
Views across Instagram and Facebook
20K
Accounts reached on Instagram
8.7K
Likes, saves, shares and comments
769
New followers
$0
Spent on ads
Source: Meta Business Suite, June 15 to September 30, 2026.
The challenge
A short, busy season needs a steady hand
A tourism season moves fast. Visit Lake Country needed someone to show up on social every few days, find the stories worth telling and keep the community chatting, while the website and Google profile stayed accurate for visitors planning their trip.
Meet Visit Lake Country
Wine trails, farm gates and lake days
Visit Lake Country is the tourism site for Lake Country, BC, the community between Kelowna and Vernon. It promotes the Scenic Sip Wine Trail, the Farm Gate Trail, the Beer and Cider Trail, places to stay and eat, local shops and events to visitors planning a day or a getaway.
Project vision
“Make Lake Country the obvious stop for anyone planning an Okanagan day out.”
The work
Social media was the main event
Social media management led the project, with a Google Business Profile and website upkeep backing it up so everything visitors found told the same story.
Step 1
Social media management
We ran Visit Lake Country's Instagram and Facebook from start to finish: planning, posting, Reels, Stories and everything in between. Every post was built to make someone want to visit.
Google Business Profile
We set up and optimized Visit Lake Country's Google Business Profile, so visitors searching Google find accurate, complete information in one place.
Website upkeep
Small updates, handled fast. From trail page tweaks to the summer shuttle announcement, changes go live without the wait.
Captions and community
Every caption was written in Visit Lake Country's warm, place-proud voice. We replied to comments, answered questions and shared visitors' stories, so followers felt heard and kept coming back.
Results at a glance
A summer of numbers worth bragging about
Here is the full picture, from reach to engagement, all earned with zero ad spend.
Where the views came from
Instagram did the heavy lifting
Lake Country is scroll-stopping scenery, and Instagram is where visual travel planning happens. That is where 93% of the views landed.
The work
Content curation with local businesses
We worked with local businesses, filmed video on location, edited it into short Reels and curated photos from the community. The feed showed real Lake Country, not stock.
From views to interactions
Views are nice. Engagement is better.
Those views turned into real interactions: likes, saves, shares, comments and profile visits from people genuinely interested in visiting Lake Country.
The work
Curated content for the summer shuttle and other initiatives
Beyond the day-to-day feed, we created launch content for the summer shuttle and other tourism initiatives, turning each one into a story people wanted to share.
Our rhythm
Consistency, planned a month at a time
01
Plan
We map the next 30 days around six themes: Sip, Savour, Shore, Trail, Culture and Local.
02
Collect
We gather photos and video from local businesses, the community and our own shoots.
03
Create
We edit Reels, write captions and design graphics, then share them with the tourism team.
04
Post and engage
We publish every other day with Stories on the same days, then reply to comments and share community stories.
The outcome
A summer of growth that was earned, not bought
227K views with no ad spend
769 new followers who chose to follow
A feed that posted steadily all summer
Local businesses featured and community stories shared
We're proud of what this summer built and can't wait to get back to it for next year's tourism season.
Want results like these for your business?
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